Juul is considered to be one of the real powerhouses in vaping at the moment, and we’ve got their products within our selection because they’re so influential. As a company, they’re working hard to make sure that people see how vaping can benefit them, and this shows in their latest endeavour – a TV ad. We’re going to be taking a look at this in more detail so that we can see what impact it can have on the community.
So, What’s Happening?
Juul has recently launched a campaign to make sure that people are more aware of vaping than ever before. They’ve focused their efforts in America, where is where the iconic brand first launched.
Their campaign focuses on educating adults, specifically people who are over the age of 30. Their goal is to make people who might not have ever gotten involved with vaping to understand the benefits, and as a campaign, it’s pretty active.
The end goal for Juul was to educate an ageing population about the benefits of stopping smoking, and so they’ve targeted people who are older and maybe didn’t participate in vaping when it first got big. There are also people who represent minorities, which isn’t something you see when it comes to advertisements for vaping. There’s just as much of an impact on people of colour who smoke as those who are white, so it’s good to see that Juul went in for inclusion.
So, What Impact Will This Have on the Community?
The impact that this can have on the community is understandably considerable. For years, we’ve been trying to make as many people aware of vaping as possible, not for our benefit but for theirs. It’s easy for people to keep up a habit which is considered to be harmful to them merely because they’re used to it, so it’s easy to imagine how addiction can keep people hooked.
This campaign is, therefore, going to be a good thing. It’s going to be an excellent way for people to pick up vaping for the very first time, and they can do so via the marvellous devices of Juul. They’re smaller and more compact than other models, which means that they’ll be able to explore a wide selection of vaping devices once they’ve broken into the industry thanks to the first choices from Juul
All in all, this exceptional push from Juul is an excellent way for people to be able to get into vaping who are perhaps a bit older and need to be educated on the benefits. It’s not easy to pick up a brand new way of doing things, but we’d encourage anyone to give it a try. If you’re looking for a Juul device or any other form of vaping, then Infinite Vapour can help. We offer a range of different e-liquids, kits and mods which help you to explore all the benefits and experience the health improvements for yourself.